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This blog is dedicated to the topics of Course materials, Innovation, and Technology in Education. it is intended as an information source for the college store industry, or anyone interested in how course materials are changing. Suggestions for discussion topics or news stories are welcome.

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Tuesday, September 27, 2011

Lowes Employees Armed and Ready for Tech Savvy Do-It-Yourselfers

Retail Systems Research has another interesting piece of news this week.  Lowes is arming their employees with 42,000 I-phones in order to engage better with the highly knowledgeable weekend warriors-men and women. This is after Home Depot announced its 10,000 Motorola initiative for their employees. The big box chains obviously are getting that "an uninformed, uneducated employee on the selling floor was more damaging than having no employees on the selling floor at all." The i-Phone will feature several functions - inventory checking, showing how-to videos and use lowes.com in store aisles.
The lesson in this article is an age old lesson in retail- engage with your customers and offer the buying experience that they expect.