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The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.


Monday, November 6, 2017

Students Want a Tech-Savvy Campus

Almost 90% of college students stated it’s important that the institutions to which they apply be technologically savvy, according to a survey of 1,000 students by educational software and services provider Ellucian Co.

However, the report also found that 58% of respondents said their college, of all the companies and organizations with which they’re involved, was furthest behind in providing a personalized digital experience. That sentiment was even stronger for students on two-year campuses (71%) than for their counterparts at four-year schools (53%).

The experience they’re looking for extends beyond edtech, with 97% adding that campus technologies to support them outside the classroom are equally important.

Almost all students (94%) said they believe that connecting with fellow students, faculty, course suggestions, deadline reminders, and event calendars based on their interests and academic performance would be conducive to fostering a greater emotional attachment to their institution. Such stronger connections could lead to higher retention, as well as increased likelihood of future giving as alumni.

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